Case Studies ยท December 21, 2023
MeghannPerry.com: bringing structure to a recovery storytelling platform
How Beal Street Media supported MeghannPerry.com, a recovery education site built on storytelling, with content updates, email campaigns, maintenance, and search work.
By Mike Jewett, Beal Street Media
MeghannPerry.com is a recovery website centered on storytelling and learning. Its mission, in its own words: "Everyone deserves a chance at recovery, and recovery is different for everyone. Our mission is to revolutionize recovery so it is accessible to everyone. We research, write and deliver creative training & education that makes recovery welcoming, fun and sustainable."
The work
Beal Street Media worked with the team on the day-to-day health of the site: adding and retiring pages, publishing blog posts, and keeping the structure clear as the content grew.
We also designed, edited, and streamlined their email campaigns, so each send felt consistent with the site and said one thing well.
Maintenance and search
Behind the scenes, the engagement covered website maintenance, SEO integration, and keyword research, making sure the people looking for recovery education could actually find it.
Why it mattered
Recovery content has to be warm and trustworthy at the same time. Clear pages, careful copy, and steady upkeep let the storytelling do its job.